MILAN — Ferrari has signed a multi-year partnership with HP, making the world’s second-largest PC vendor the brand new so-called title sponsor of Ferrari’s motor racing group, together with for Method One, the 2 firms stated on Wednesday.
Primarily based on the settlement, for which no monetary particulars had been offered, the HP emblem will make its debut on Ferrari’s Method One automobiles forward of the Miami Grand Prix on Might 3-5, when the group will begin competing as Scuderia Ferrari HP, the businesses stated in a joint assertion.
The partnership debut can be marked by a singular version Ferrari automobile livery, particularly designed for the Miami Grand Prix.
Ferrari hadn’t had a title sponsor, whose identify is related to that of its racing group, since its newest partnership of this sort, with Philip Morris’s Mission Winnow, expired on the finish of the 2021 season.
As a part of the deal, Ferrari will use HP know-how and companies, together with adaptive PCs and units, collaboration services, and printing capabilities.
“The combination of HP’s high-performance services … will allow Scuderia Ferrari HP and the opposite racing groups of the Prancing Horse to turbocharge coaching precision and optimize strategic decision-making, on and off the monitor,” they stated.
Ferrari and HP added they had been dedicated to accelerating sustainable innovation and that they might work collectively to develop academic initiatives inside their groups and communities. (Reporting by Giulio Piovaccari; enhancing by Jonathan Oatis)
