DETROIT — The Lions revealed new uniforms Thursday night with a nod to the automotive business, utilizing the Ford Mustang Darkish Horse, Bronco off-roader and F-150 Lightning pickup truck to enhance the workforce’s new threads.
The Lions, coming off their most profitable season in a long time, took inspiration from their proprietor’s household enterprise, Ford Motor Co., and its most legendary autos for his or her up to date look.
The stripes on the jersey sleeves are a touch at stripes on the Ford Mustang’s hood, and the blue collars on the jerseys symbolize the area’s industrial base, Lions officers mentioned.
“We wished the uniforms to be extra significant to our metropolis, our followers and to our workforce’s heritage,” mentioned Emily Griffin, Lions senior vice chairman of selling and model.
The Bronco, which returned in 2021 after being out of manufacturing since 1996, was additionally a normal inspiration for Nike, which developed the uniforms. The house jerseys, within the workforce’s conventional colours of Honolulu blue and silver, function white block numbers, a throwback to the look worn by the Nineteen Nineties Lions led by Corridor of Fame working again Barry Sanders.
“We had been impressed [by the Bronco] to deliver again the look of the Barry Sanders technology,” Lions CEO and president Rod Wooden informed Autoblog.
A white F-150 Lightning complemented the workforce’s new white street uniforms, however the Mustang Darkish Horse and the Lions’ new alternate black jerseys had been clearly the fan favourite. Drawing a crowd of 8,000 followers, the alternate jerseys to be worn for particular video games was revealed with the Darkish Horse because the backdrop to wild cheers from the gang at Ford Discipline, someday after the Mustang’s sixtieth anniversary.
The Lions are owned and run by the Ford household, led by principal proprietor Sheila Ford Hamp. Ford govt chairman Invoice Ford, Hamp’s brother, was previously a workforce govt. Their father, William Clay Ford, Sr., purchased the workforce in 1963 and owned it till his loss of life in 2014. His initials are featured on the again of the groups’ helmets.
“Ford and the Lions have a wealthy, shared historical past grounded in Detroit heritage,” mentioned Lisa Materazzo, world chief advertising officer, Ford Motor Firm. “We’re proud that the Ford Bronco and the long-lasting Mustang served as inspiration for components of their new uniforms and excited to see the Lions once they proudly symbolize Detroit in Ford Discipline and have fun our shared ardour for soccer.”
