Stalling EV gross sales pose a serious downside to the carmakers that do not have gasoline-powered or hybrid fashions of their portfolio. Rivian desires to keep away from driving this wave by providing a reduction of as much as $5,000 to consumers who commerce in choose 2018-and-newer pickup vans and SUVs.
Solely open to residents of america and Canada, the supply particularly targets homeowners of the next autos:
- Audi: 2018 or newer Q5, Q7, and Q8
- BMW: 2018 or newer X3, X5, and X7
- Ford: 2018 or newer F-150, Explorer, Expedition, and Bronco (excluding the Bronco Sport)
- Jeep: 2018 or newer Grand Cherokee, Wrangler, and Gladiator
- Toyota: 2018 or newer Tacoma, Tundra, Highlander, and 4Runner
Put one other means, the supply is geared toward motorists at present driving a car that may be in comparison with the R1T and the R1S. The listing completely consists of off-roaders, pickups, and upmarket SUVs. The model would not need your A4, your Mustang, or your Prius Prime.
The low cost depends upon the mannequin prospects purchase or lease. The listing is as follows:
- R1T with the Commonplace or Commonplace+ battery pack: $3,000
- R1T with the Massive battery pack: $4,000
- R1T with the Max battery pack: $5,000
- R1S with the Massive battery pack: $1,000
Rivian provides the low cost to the trade-in worth. If it buys your 2022 Bronco trade-in for, say, $42,000, you get a complete of $47,000 to make use of towards the brand new truck. Consumers can declare this bonus no matter whether or not they purchase or lease, and Rivian can be throwing in a yr of free charging.
Consumers who need to reap the benefits of the low cost must buy their pickup or SUV instantly by way of Rivian and take supply between April 22 and June 30, 2024 — no later and no sooner. And, the model notes that the yr’s price of free charging can solely be redeemed at Rivian Journey Community stations. Time will inform whether or not the tried-and-true technique of placing money on the hood is sufficient to spur EV gross sales.
