Being a distinct segment, sporty model, it’s maybe shocking Cupra has but to supply a sports activities automotive.
That would change, with CEO Wayne Griffiths leaving the door open for such a mannequin for the younger Volkswagen Group model.
“If we needed to do new fashions on top quality that we’ve bought, these new fashions both have to permit us entry into actual international markets, such because the US or do one thing very, very particular for our model,” mentioned Mr Griffiths.
“And so if we have been to do totally different automobiles, it could be automobiles which are according to our model and our model DNA. And subsequently we’re speaking if further automobiles or new fashions I’d guess on a sports activities automotive, as an illustration.
“So sorry, I can’t do a ute however there could also be in some unspecified time in the future sooner or later the possibility of a pleasant sports activities automotive from Cupra.”
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Cupra Leon
If authorized, this might give Cupra one of many few sports activities automobiles within the Volkswagen Group steady. The Volkswagen, SEAT and Skoda manufacturers have none, for instance, whereas Audi is ending manufacturing of its TT.
It might additionally give the sporty model a halo mannequin.
Given Cupra has already confirmed its final new combustion-powered automobile launch will probably be that of the Terramar in 2024 and has dedicated to going EV-only by 2030, any sports activities automotive it launches would virtually actually be an electrical automobile.
If Cupra launches a sports activities automotive, it could additionally probably be pitched under the upcoming electrical Porsche 718 successor throughout the Volkswagen Group, with Mr Griffiths making clear Cupra just isn’t a premium or luxurious model.
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Tavascan, Terramar and UrbanRebel ideas
“We’ve got loads of manufacturers within the Volkswagen Group that do luxurious and premium automobiles. We’re not about luxurious, or premium, or massive,” mentioned Mr Griffiths.
“And I imply, that’s getting us into an actual entice and an overlap with different manufacturers that we don’t want.”
Cupra has been busily increasing its mannequin line-up since being spun off from the SEAT model in 2018. The just lately launched Born electrical hatch joined the combustion-powered Ateca, Formentor and Leon, whereas the subsequent couple of years will carry the electrical Tavascan and petrol and plug-in hybrid Terramar crossovers.
The model can even introduce a manufacturing model of the UrbanRebel idea.
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Cupra Formentor, Ateca and Leon
It has additionally indicated there’s room above the Volkswagen Tiguan-sized Terramar for a bigger SUV ought to it launch within the US market, one thing it has already been conducting market analysis for.
Cupra bought a document 152,900 automobiles globally in 2022, with 1111 of these gross sales in Australia. It’s concentrating on 500,000 annual gross sales globally by 2025, and 7000 gross sales in Australia by the identical yr.
It took Skoda greater than a decade to promote 7000 automobiles in a yr Down Underneath, however the bold Cupra model needs to do it in three.
