Trade group plans ad campaign as part of Truck Driver Appreciation Week

Trucking Strikes America Ahead, the industry-wide training and picture motion, is thanking America’s skilled truck drivers with its annual #ThankATrucker marketing campaign throughout Nationwide Truck Driver Appreciation Week, Sept. 11-17.. 

The marketing campaign, which encompasses out of doors, broadcast, and digital promoting, goals to teach the motoring public on the important job of the truck driver as a freeway hero, and trucking’s total contributions to American communities and the nation’s financial system. It additionally shines a lightweight on the roles accessible inside trucking.

“TMAF is proud to host our annual #ThankATrucker marketing campaign to thank America’s truck drivers for his or her steady work – not simply throughout NTDAW, however day by day,” mentioned Kevin Burch, co-chairman of TMAF and Vice President of Authorities Affairs and Gross sales at MTS. “America’s trucking {industry} has navigated many challenges this previous 12 months, together with a bottleneck provide chain and elevated client demand. Regardless of challenges, truck drivers stay on the entrance strains, delivering all of the important items that our communities depend on to maintain the nation equipped and the financial system transferring ahead.”

As a part of the annual billboard commercial marketing campaign, TMAF partnered with state trucking associations and organizations to show customized billboards alongside highways and freeways in a few dozen markets throughout the nation. 

The billboards might be seen on highways in Bentonville, Clarksville, Forrest Metropolis and North Little Rock, Arkansas; Northern Idaho; Ft. Wayne, Indianapolis and Terre Haute, Indiana; Cedar Rapids and Des Moines, Iowa; Louisville, Kentucky; Alexandria, Houma–Thibodaux, Lafayette, Monroe and Shreveport, Laouisiana; Minneapolis/St. Paul, Minnesota; Buffalo and Latham, New York; Las Vegas and Reno, Nevada; Dayton, Ohio; Memphis and Knoxville, Tennessee; Houston, Corpus Christi and San Antonio, Texas, and Blackstone and Keysville, Virginia.    

As a part of the training marketing campaign, TMAF shall be thanking truck drivers and sharing {industry} details on the radio airwaves on Crimson Eye Radio, Westwood One Sports activities and Westwood One discuss radio applications. TMAF’s social media channels, together with Fb, Twitter, Instagram, LinkedIn, and TikTok will show academic graphics and messages as a part of the marketing campaign. 

To view all commercials from this 12 months’s #ThankATrucker marketing campaign, click on right here.